Consultancy
Strategic Support and Development to Build Your Business
Elizabeth offers strategic consultancy with specific expertise in developing global, multi-channel marketing strategies, brand positioning and campaigns to acquire and retain the right customers - using storytelling, technology, digital and exceptional customer experiences.
Big or small, local or global, Elizabeth enjoys partnering with a discerning range of retail and consumer goods clients and can offer support where existing relationships, or teams are in place.
Why Work with Elizabeth?
With 20 years of leadership experience spanning global PLC’s SMEs, founder-led businesses, and start-ups, Elizabeth has experienced firsthand the challenges leaders, business owners and teams face — whether it’s meeting ambitious sales targets, bringing products to market, resolving conflicts, or managing significant change and growth. This breath of experience enables her to provide brand consultancy that is both strategic and deeply practical, helping businesses cut through complexity and achieve real impact.
How Can Consultancy Support Your Business?
Do you need support understanding business drivers and barriers to growth and customer loyalty?
Want to define and refine your Brand Positioning or Brand Identity to cut through in a saturated market?
Looking to build your customer loyalty for repeat sales?
Need support developing an impactful, omni channel marketing strategy to grow brand awareness and deliver sales?
Seeking product innovation that drives growth and relevance with your target audiences?
Need support identifying quick wins and long-term marketing and communication strategies to boost market share?
Want hands-on executional and production support for your marketing initiatives content and advertising campaigns?
Need help finding the right talent and suppliers to elevate your business?
These are just some of the strategic areas that Elizabeth can work with you and your teams on, and many more.
Inspired by these brand values and customer insight, I am very proud to be opening these next-generation stores. Every attention to detail has been made to ensure each customer touchpoint fulfills the desire for knowledge and inspiration, echoing who we are and what we stand for in the hearts and minds of our discerning customers.
— Neil Old, Managing Director, Signet Jewelers
Guidance for Your Projects
Elizabeth can guide you and your teams to uncover your unique brand purpose and build the strategic foundations that bring it to life.
Projects can include any of the following:
Brand Value Proposition
Elizabeth works with you to develop a distinctive brand positioning. Together we identify your brand’s strengths and future potential aligning it to market trends and consumer insights to drive competitive advantage. She helps you create a proposition and craft compelling narratives that resonate with your target market. Building customers and communities that connect fully with your offerings, positioning, and ideas.
Brand Identity
Elizabeth can work with you to define, identify and implement distinctive executional elements including brand packaging, logo development, campaigns, CRM strategies and customer journey development for quick wins and long-term success.
Compelling Communication
Elizabeth works with you to develop strategic, authentic customer-centric storytelling that moves people on an emotional level. Conveying your brand values and essence, fostering brand loyalty and driving customers to action.
Product and Service Development
Drive growth, relevance and saliency, Elizabeth guides you to develop innovate and differentiated product offerings that align with your brand value proposition to convert new target audiences.
How Does the Process Work?
While every project is unique and tailored to the specific needs of each client, in general terms, the process follows the following core steps. This structured approach ensures that we address your specific challenges while leveraging proven methodologies to create meaningful impact.
Step One: Research
To understand the business, its challenges and opportunities, Elizabeth undertakes a comprehensive data-gathering, customer insights and interview phase conducted with your teams and customers. In a facilitated, Strategic Review Workshop, we then analyse the data to make informed decisions on shaping your proposition.
Step Two: Visioning
Every business should focus its strategy against its unique purpose with a clearly defined future vision. To achieve this, we will explore the “Why, Who, How, and What?” in a guided Vision Workshop to differentiate your business, unlock new opportunities and accelerate growth.
Step Three: Execution
Elizabeth will assist you in translating your strategic vision into achievable strategic actions — working with your teams on implementing outcomes and key execution areas such as Campaign planning, Brand Communication, CRM Strategy, Product and Service Development.
Step Four: Support
You have the flexibility of additional ad-hoc, or ongoing support, through tailored coaching, mentoring, or consultancy, drawing on Elizabeth’s extensive, global expertise and carefully chosen industry connections.
Elizabeth blends strategy with creativity to deliver brand brilliance. She has an exceptional eye for detail and is skilled at creating a feeling of luxury and elevation across all marketing touchpoints. Having worked with her on two rebrand projects, I was always impressed with her ability to manage a team and help them see a vision for the future of those brands, a vision that everyone could get behind and work collectively towards.
— Mischa Joslin, Managing Director, Summer
Talent Advisory
Want to harness your business potential, where the right introduction can accelerate your brand? Elizabeth can connect you with the right talent and specialists who can deliver projects or co-create with your teams to deliver business growth and build the right customers.
Who Can I Be Connected To?
Digital, social, e-commerce and web development teams
Copywriters, brand storytellers and content creators
Graphic designers, illustrators and artists
Data scientists, CRM and loyalty experts
PR and influencer agencies
Thought Leaders
Advertising campaign art directors, producers and stylists
Retail architects and visual merchandising specialists
Designers and supply chain
Packaging suppliers
Event specialists
Photographers
Every introduction is carefully considered to ensure the right fit for your needs.
Who Can I Be Connected To?
Digital, social, e-commerce and web development teams
Copywriters, brand storytellers and content creators
Graphic designers, illustrators and artists
Data scientists, CRM and loyalty experts
PR and influencer agencies
Thought Leaders
Advertising campaign art directors, producers and stylists
Retail architects and visual merchandising specialists
Designers and supply chain
Packaging suppliers
Event specialists
Photographers
Every introduction is carefully considered to ensure the right fit for your needs.
Let’s Start a Conversation About How Brand Consultancy Can Help Your Business.
Click below to get in touch and arrange a no-obligation chat.