Radley

Overview

Radley is a premium, British handbag and accessories brand that was looking to continue expansion into North America. The brand needed a new omni-channel marketing strategy to serve wholesale and retail in existing and new markets and to re-imagine its Scottie Dog motif making its storytelling more relevant and compelling to a digitally native, Gen Z customer. 

Challenge 

Elizabeth was tasked with developing a new content strategy for the brand, refreshing the brand’s customer segmentations in partnership with data scientists to create and execute a new marketing strategy at a pivotal stage in the brand’s international expansion.

Solution

A new influencer strategy delivered double digit growth across all social channels and brand awareness increased with the launch of a successful licensing partnership with Royal Ascot. A new marketing strategy was tailored to serve new product launches including eyewear, footwear, luggage and jewellery. 

Elizabeth also developed comprehensive brand guidelines and new advertising campaigns to elevate the brand at home and in international markets, re-imagining its recognisable Scottie dog leitmotif and re-imagining the brand with a fresh and elevated perspective.