Mappin & Webb

Overview

Elizabeth was charged with the task of bringing the 235-year-old brand, expressly into the 21st century, ahead of the Watches of Switzerland Group’s IPO.

Already an icon of British craftsmanship as the holder of two Royal Warrants, her brief centered around revitalising the luxury stalwart for the world stage. 'Mappin & Webb's ambition was to generate a renewed energy and excitement around the brand, focusing on jewellery portfolio. The task was to develop a tone of voice, creative approach and deliver a new product direction.

Solution

Elizabeth began her search in Mappin & Webb's extensive archives, revitalising its design signature and creating new iconic bridal, diamond and coloured gemstone collections. 

With the support of a network of trusted suppliers, the brand’s logo and visual identity was re-designed and a new brand DNA established that maintained the house's historic 'Britishness', chiefly achieved by reinventing the regal blue livery of the original house colours from the early 1900's. It also led internal teams and architects to re-imagine and launch the brand’s new London flagship stores on Regent Street and Bond Street and a regional UK roll out – focused on a modern, elegant and quintessentially British twist.

The same approach was extended to the brand's sophisticated new fine jewellery portfolio and accompanying launch at Café Royale, shot by the acclaimed British photographer, Miles Aldridge.